In the United States, Buick is a great seller. As one of the four General Motors brands, it continues to be a popular vehicle for driers of all ages.
One reason Buick continues to stay atop the auto industry is because of the overseas market, specifically China. This article discusses one man’s travels through Shanghai and some of the things he noticed about the auto industry as it relates to Buick.
The Buick name in Shanghai and throughout China connotes a luxury vehicle. But did you know that many of the models over there are more efficient than the ones they sell in the North American market? That helps add to the growing sales over there. But comparing the North American market and the Chinese market is like comparing apples and oranges.
Over there, for instance, many of the car buyers are purchasing their first car. And since the country has more than a billion people, that makes for a huge market! And since there aren’t as many options for vehicles over there, many car buyers turn to a local Buick dealer in their city for a luxury vehicle.
China cars also have other differences. The country doesn’t have the safety restrictions that the North American and European markets require. Less than 60 percent of the vehicles in the Chinese market have airbags. That doesn’t mean the market isn’t changing. The more people that buy cars, the more they will become informed about the importance of safety features.
As long as the Chinese auto market continues to grow, Buick will continue to satisfy the drivers overseas. Don’t miss your chance to see why it’s so popular!
