General Motors, from CEO Rick Wagoner on down, is committed to using cutting-edge marketing techniques to connect with a new, tech-savvy generation of car buyers. In September, General Motors announced that it has redesigned its social media and networking site, GMNext.com.
The announcement came from Natalie Johnson, the social media manager at General Motors. She discussed the newly designed website at an interview after the MIXX conference in Toronto. MIXX is a digital marketing and advertising conference.
The site is an effort by the automaker to connect with the growing base of younger buyers of Chevrolet cars, trucks, and other vehicles that use social networking tools as a part of their daily life. The site will feature blogs from GM executives, social networking tools, video-sharing tools, as well as user-generated content.
In recent days, General motors has seen a decline in sales. They’re not alone, either; the problem is plaguing most auto makers in the United States. With rising gasoline prices and tightening credit markets, the automobile market is becoming tighter and more competitive.
Part of the strategy behind this site is to interact directly with consumers. GM wants to be able to talk to their customers, and answer questions in a direct and candid way.
These initiatives have, according to Johnson, received plenty of high-level support from General Motors. From CEO Rick Wagoner on down, GM seems to recognize the necessity of connecting with its customers in this way.
