Mercedes-Benz knows how to throw a party. And the automaker proved it last month when it threw a bash in the middle of New York City.
The day before the party, Mercedes-Benz held a pre-party to generate a buzz about the next day’s opening of the huge event. The partygoers were also reminding anybody who would listen that Mercedes-Benz was releasing the 50-state Bluetec engine that meets emissions standards all over the country (yes, even California).
Officials dubbed the party “The House of Bluetec.” That’s pretty clever if you ask me. The waiters wore black, and attendees had their fill of drinks and finger foods while people from the Mercedes-Benz company greeted them. Would you believe that many of the drinks were blue, too? When MB has a theme, they stick with it, don’t they?
To entertain the fans, the environmentally-outspoken Sheryl Crow performed some fan favorites, even though some people weren’t pleased with her singing. I guess the Blue Man Group wasn’t available to continue the theme of “blue.” Some other ideas that could’ve been used to further the Bluetec include:
The Smurfs
Asking the wait staff to wear blue suede shoes
Having Sheryl Crow sing “Blue Christmas,” even though it was three months after Christmas
An appearance by the Toronto Blue Jays
You can show your “blue” side by stopping at your local Mercedes-Benz dealer and getting a model equipped with an eco-friendly Bluetec engine. Actually, that’s more of a “green” side, but who’s keeping score anyway?
