Mercedes-Benz dealers are preparing for a shift in momentum this season as the 2008 C-Class is rolled out into consumer markets never before tapped by the manufacturer. While this is an exciting time for Mercedes-Benz dealers, it also poses new challenges in marketing as Mercedes-Benz dealers learn to cater to a new audience.
One dealer group making preparations for this competitive chase is Condor Automotive Group which owns three Mercedes-Benz dealership franchises in the Delaware Valley – MB of Fort Washington (PA), MB of West Chester (PA), and MB of Wilmington (DE). Condor acquired the three stores earlier this summer from Pennmark Auto Group and is poising themselves to be the premier [tag]Mercedes-Benz[tag] retailer in the area.
With an emphasis on new car sales and leasing programs, along with a concentration on the 2008 C-Class, this Mercedes retailer expects a heightened awareness on the Web to result in a significant increase in new vehicles sales along with an expanding customer base.
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