Overall, consumers recognize the Mercedes-Benz brand as the leading luxury automaker in the industry. But that doesn’t stop MB in its efforts to reach new customers.
That’s why Mercedes-Benz has partnered with ASmallWorld, an exclusive online community that is “invitation only” and has over 300,000 members spread out across more than 200 countries.
To reach out to more potential customers, the site offers a new automotive forum to attract Mercedes-Benz members. It also has blogs and an event calendar. Mercedes-Benz already has its own social networking sites and Internet TV, but the new partnership with ASmallWorld combines several features into one to give customers a centralized place for a plethora of networking opportunities and information.
Unfortunately, the site only accepts members who have already received invitations to join. That means you can’t join if you don’t already “know somebody.” Although that gives members the feeling of being exclusive and special, it does limit the number of people who can participate in the social networking site.
Erik Wachtmeister founded ASmallWorld in 2004 as a retreat from the other social networking sites that are open to everybody. He wanted an online place where like-minded individuals could gather to enjoy similar interests. Since its founding, it has grown exponentially and continues to attract new members every day.
The difference between ASmallWorld and your local Mercedes-Benz dealer is that you don’t need an invitation for the latter. You can stop in any time you want and take a luxurious Benz for a test drive. Find one today and feel the comfort you’ve been missing.
