This week, we’re going to take a look at some of the recent collaborations and connections in which Mercedes-Benz is or is rumored to be involved. Today, there are some stories that the German automaker is collaborating with Aston Martin, the famed UK brand that has become a household name because of its appearance in James Bond movies.
According to PetrolHead.com, the two powerhouses in the industry are discussing efforts to create new engines and new models for the luxury niche of the auto market. How exciting is that?
But there’s more!
These two recognized names are not only collaborating but also talking with two of the most prominent forces in the fashion industry: Louis Vuitton and Gucci. The business development manager of Aston Martin, Adham Charanoglu, expects the new partnership to triple the company’s sales in just one year. The British automaker also plans to increase its vehicle production from 7,000 vehicles to 8,000.
With these collaboration efforts, Aston Martin stands to become a major contender in the auto industry in several emerging markets throughout the world. The company wants to concentrate on selling more vehicles in China and Russia, but it also wants to increase its presence in the Middle East, where luxury vehicles are becoming more popular every day. China recently opened its first Aston Martin dealership, and it has enjoyed a great deal of success. Russia’s lone Aston Martin dealership has also been well received.
So the next time you stop in to see your local Mercedes-Benz dealer, you might see some Aston Martin designs or influences surrounding you. Don’t be taken aback, though. It’s just one of the company’s latest plans to improve its technology and consumer appeal.
