Drivers may notice a new look when glancing through brochures at their local Benz Dealer. As a way to continue improving their advertising and appealing to a wider audience, Mercedes-Benz constantly finds ways to draw more attention to their luxury vehicles.
Consumers will notice this most recent change in print and media advertisement for their favorite car. The iconic Mercedes-Benz star will now be located at the top right corner of the advertisement, rather than mixed in with the Mercedes name itself.
In addition, the company has released an all-new “sound logo” that consumers can hear in media advertisements. This new sound causes consumers to pay attention and focus more sharply on the trademarked star as they are watch the commercial.
According to officials in the Mercedes-Benz Company, the new visuals and sounds bring a new and more exciting attention to advertisements. The Vice President of their Brand Communications states that it will, “make the Mercedes-Benz not only visually, but also acoustically distinctive, and thus more quickly recognizable.”
He goes on to say that this new trademark gives the manufacturer an elegant and unmistakable association with their brand.
The new sound is based on a recording from an English boy’s choir from the 1990s. A solo was extracted from the recording and applied to the Mercedes commercials.
This is just another way that Mercedes-Benz continues to reinvent itself. Stop in to your nearest Benz Dealer today and see what else the company has in store to satisfy new and existing customers.
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