This past weekend, Sex and the City made a huge splash at the box office. Millions of women dragged their husbands, boyfriends and significant others to the movie theater to watch this ultimate “chick flick.” But Sarah Jessica Parker and company weren’t the only stars of the movie.
The new 2010 Mercedes-Benz GLK Class SUV made an impression on moviegoers during the flick. And the German automaker couldn’t be happier. The movie pulled in more than $55 million in one weekend alone, far exceeding the predictions by industry analysts and even its distributor, Warner Brothers.
The reason Mercedes took a gamble is because these types of movies aren’t typically big hits. Women don’t usually rush out to see a movie during its opening weekend. But SATC brought enough of them out to push the new Indiana Jones movie down to number two.
In addition to the GLK being on screen, Mercedes-Benz received even more exposure during the film. The film actually takes place at Mercedes-Benz Fashion Week, one of the most anticipated annual events for the automaker and stars alike. One of the boyfriends in the movie – Mr. Big – is also driven around in a shiny Mercedes-Benz S550 sedan.
Do you want to follow the latest trends and turn some heads like the ladies in SATC? Visit your local Mercedes-Benz dealer and see the new models they have in store for you. You certainly won’t be disappointed!
