In a move that will likely grab the attention of a younger generation of car buyers, Mercedes-Benz announced on Monday that it will be adding rich media to its branded websites. This will create a thrilling experience, because online users get the full virtual exper ience of driving the nation’s leading luxury car – without ever leaving their home.
Consumers will also be only a click away from seeing what a Mercedes-Benz dealer can do for them. The company currently has more than 50 branded sites that it intends to upgrade, including their MB USA. More than 1,000 dealership sites around the world will also be subject to this exciting update to bring more buyers into the showrooms.
Some of the changes in store include photos with higher resolution, a 3D vehicle configuration tool and videos that make you feel as if you’re behind the wheel. Consumers also have access to the Mercedes-Benz commercials and Mercedes-Benz TV.
This is new for Mercedes, but other manufacturers have already upgraded their websites. Officials at Mercedes-Benz, however, say that this is the perfect time to change their websites. The number of consumers with computers and broadband access combined with an increased number of people visiting the website makes the moment perfect.
New drivers are also becoming more interested in the Mercedes brand. Since the majority of that demographic gets news and information from the Internet, there’s no better time to reach out to them.
The United States changes have not been implemented yet, but you can visit the German Mercedes-Benz website to see what’s in store in the next few months.
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