DaimlerChrysler India has been planning on changing its name for quite some time now. Last week, the Registrar of Companies finally granted approval to the company to change the name of the Indian branch. Its new name is this:
Mercedes-Benz India Pvt. Ltd.
But it’s not only a different name that this change signifies. The renaming of the Indian branch reflects the manufacturer’s disposal of more than 80 percent of its stake in the Chrysler Holding, LLC. It also furthers the separation the Daimler is trying to create between its corporate name and its various brands.
Daimler consistently presents itself as the parent company when the focus is on the entire group of vehicles. But when it comes to dealing with customers with a focus on a particular name, Daimler allows the corresponding brand to deal with the issues.
That’s one of the main reasons for renaming the Indian operations. Because Mercedes-Benz is the overriding brand in the region, Daimler felt it would be more effective to christen it with the MB name. Officials say this will strengthen the brand name in the local markets, too. And as the automaker has nearly 30 sales and after-sales service network stations across the nation, it’s vital to do everything possible to increase the success of its name and the models it releases.
Domestically, you can still find a variety of models at your local Mercedes-Benz dealer available for purchase today. With the recent advancements in safety and technology, there’s no better time to get behind the wheel of one of these great luxury vehicles.
