Mercedes-Benz USA just put the final signatures on a contract with Callbright, the leading company in call management solutions in the nation. The new contract allows for a multiyear partnership between the two companies. This means that every MB dealer in the country will have access to the Callbright technology. Here are just a few things that Callbright offers to its customers and their clients:
• Documents the important details of customer service calls
• Tracks outbound calls
• Finds customer demographics and target audiences for better advertising
• Creates instant records of each customer’s call history
• Monitors employees by using recorded calls
• Helps train employees
• Reaches large audiences with pre-recorded messages
• Connects with online customers by using “clickable numbers”
With the new partnership, each dealer has access to every bit of information from every phone call that comes in or goes out from the facility. That enables the sales staff to tailor their messages and efforts more precisely.
Both companies are excited about the new partnership. Jim Wright, the Vice President of Sales for Callbright, had this to say: “Callbright is very excited to partner with a first-class organization the caliber of Mercedes-Benz USA.”
This is just another way that MBUSA strives to make its customer service as great as possible. The next time you talk to your local Mercedes-Benz dealer over the phone, you might be surprised how much information he or she has about your previous conversations to help you enjoy even better service.
