The new Nissan Urge is one of the ways that Nissan is reaching out to younger drivers, some of whom haven’t even been issued a license yet.
The Urge is Nissan’s newest answer to the industry’s performance car. It was born from an Internet survey in which Nissan asked thousands of young male drivers why many of them bought a used pickup truck for their first vehicle. Do you know what they dominant answer was? “Because they’re cheap.”
It’s just that simple. So Nissan decided to build on that premise. They then asked the guys about the two most important things in a vehicle. Their answers were almost unanimous – technology and performance.
What they meant by technology was the ability to interact with their everyday gadgetries. Most young males today have iPods, cell phones and other portable devices that they need on a daily basis. With the Urge, Nissan paid attention to these needs and included plug-ins and other ways for drivers to stay connected even when they’re away from home.
But Nissan didn’t stop there. The engineers also created some unique features that young male drivers can undoubtedly use to impress their friends. One section of the hood is made of glass so you can see the engine without ever lifting the hood. And the bottom sections of the doors are made of retractable glass. That means you can be going down the highway and retract the glass at the bottom to get a rush of wind through the inside of the car.
With these and other features that set the Urge apart from the rest, you’re likely going to see more young drivers at your local Nissan dealer. While you’re there, check one out for yourself. You might just get the urge to buy one, too.
